Ford and country music star Luke Combs are teaming up with Guitars 4 Vets to donate $25,000 worth of custom guitars to help expand a program that provides veterans suffering from post-traumatic stress disorder with the opportunity to experience the healing power of music.
“Ford has supported the military and veterans for nearly a century, and Luke Combs has paid tribute to the brave men and women of our armed services,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Working with Combs and Guitars 4 Vets is a great way to continue helping veterans as part of our Proud to Honor initiative.”
Combs and the all-new Ford F-150 will appear in a special moment paying tribute to vets leading up to his “55th Academy of Country Music Awards” performance on Wednesday, Sept. 16, live 8:00-11:00 PM ET/delayed PT on the CBS Television Network.
In the television spot, Combs surprises Guitars 4 Vets at a meeting when he arrives in an F-150, hands custom Ford Proud to Honor guitars to vets and teaches a lesson.
Proud to Honor is the military initiative by Ford Motor Company to raise awareness, strengthen existing programs and create an even more meaningful connection with our service members. For more information, please visit fordproudtohonor.com.